Case Studies

Fund Raising Campaign - Improving Effectiveness through Segmentation

  • Segmentation - targeted relevant messaging
  • 5-week multi stage campaign execution
  • Record results, engagement and growth in donor numbers
    • Melbourne High School Foundation’s 2025 Annual Appeal demonstrated how a structured, analytics-led campaign with targeted messaging can deliver real results — achieving a 9% increase in revenue and 33% growth in donor numbers. The campaign’s success reflects the power of segmentation and personalisation in fundraising — and the level of planning, coordination and skill required to do it well. Unlike one-size-fits-all appeals, the… Read more

    Building Sustainable Revenue Through Community Engagement – Digital Strategy

    Organisation Overview LocalKind, formerly known as Community Northern Beaches, is a community-based not-for-profit based in Manly, NSW. It provides vital support services across housing and homelessness, domestic and family violence, multicultural support, and more. Deeply embedded in its local area, the organisation exists to ensure that kindness reaches those most in need, close to home. Challenges LocalKind recognised that to build a sustainable future and increase its community impact, it needed to undertake a digital transformation. The organisation identified the need to:… Read more